Branded Bronx Bags: Death, Sex, and Trouble The Marketing of NYC Street Drugs
Explore the underground branding of heroin in the Bronx during the height of the crack and heroin epidemics. Learn how drug dealers used marketing tactics to sell their products. Logos, slogans, and packaging were used to differentiate their products and attract customers. Through a mix of history, crime reporting, and cultural analysis, examine the intersection of capitalism addiction, and street survival. Gritty and deeply researched accounts offer a unique lens on the social and economic forces that shaped the drug trade in the 80s and 90s of New York City.